Competitor Research - #3
MyFitnessPal
(Upload.wikimedia.org, 2019)
MyFitnessPal
(Upload.wikimedia.org, 2019)
Another one of my competitors is that of MyFitnessPal, this is different to the previous two in that it is a mobile application and website which allows users to track their caloric intake, wight, macros and more. It allows users to set goals and reward them giving them an incentive to use their app. This is a form of gamification is an important factor in bringing users back to application which is something I can think of during the development stages of my application.
(Under Armour, 2019)
From the above screenshot you can see they have a clean and simple colour pallet which consists predominantly of blue and white, I like the idea of a simple UI and colour pallet. The MyFitnessPal application allows users to " see your daily step progress right on your MyFitnessPal home screen, along with a daily calorie adjustment based on your activity level for that day."(Under Armour, 2019) This is similar to the type of content I would like to display on my own application, however this information will be displayed in AR rather than on an app screen.
From the above screenshot you can see they have a clean and simple colour pallet which consists predominantly of blue and white, I like the idea of a simple UI and colour pallet. The MyFitnessPal application allows users to " see your daily step progress right on your MyFitnessPal home screen, along with a daily calorie adjustment based on your activity level for that day."(Under Armour, 2019) This is similar to the type of content I would like to display on my own application, however this information will be displayed in AR rather than on an app screen.
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